Umami Hottie

Umami Hottie is a store-bought frozen ramen by chef Harold Jurado of the restaurant Ramenwell.

Iowa-based Avidity Creative did the brand and packaging design.

I created the stills for the studio’s case study. Gold foil, punchy reds and velvet curtains underline the brand’s restaurant-quality positioning. Close-ups, group shots and single SKUs give the case study a complete view of the new packaging.