Waglab’s Playstack

Waglab’s Playstack is a stackable dog toy in various shapes and colors, made to be mixed and matched.

Fred Hart and Dahlia Ishak did the brand, packaging design and illustrations.

I created the stills and motion for the designers’ case study. I landed on a dreamy environment, playing with the idea that this is the ultimate toy from dog heaven: cloudy skies, bright white backgrounds and a looping animation that place the product in its fun brand world.