Waglab’s Playstack
2026
I love dogs. And colors. So I was glad when Fred Hart (Hart Brands) and Dahlia Ishak (Public House) brought me in on the Waglab Playstack rebrand. The products were already made and photographed, CGI was there to lean further into the dreamy, vibrant brand world. I rebuilt the five SKUs in 3D and used them for these key visuals and animations.
Credits & Notes
Strategy & Creative Director: Fred Hart
Designer & Illustrator: Dahlia Ishak
Photography: Allan Glanfield
CGI: Jasper van Doorn
Fred Hart explains his thinking behind the design in this LinkedIn post.
Dieline article: “Waglab’s PlayStack Fetches Fun Design From Hart Brands”, read here.
