Dig Deep

Dig Deep Endurance Fuel makes carbohydrate sticks, a sustainable alternative to the plastic gel sachets marathon runners use.

Ontario-based Public House Studio did the brand and packaging design.

I created the stills and motion for the brand’s webshop and the studio’s award submissions. We didn’t want to replicate nature. Instead, long streaky shadows and compositions that echo mountain scenery to honor Alberta’s Rocky Mountains, where the brand was born.