Plezi

PLEZi Nutrition is a better-for-you sportdrink brand co-founded by Michelle Obama. The packaging was designed by Hart Brands and I was brought in to build hero visuals and an animation to emphasize the redesign.

Credits & Notes

Strategy & Creative Direction: Fred Hart / Hart Brands
Design: Taymara Sanchez, Noah Atkinson, David Fung
Production: Jean Paul Tümmler
Account & Copy: Elizabeth Abbey
Renders: Jasper van Doorn

Other projects

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Simply Protein

Canadian daily protein bar

Planqton

Living sea microorganisms