Plezi
2026
PLEZi Nutrition is a better-for-you sportdrink brand co-founded by Michelle Obama. The packaging was designed by Hart Brands and I was brought in to build hero visuals and an animation to emphasize the redesign.
Strategy & Creative Direction: Fred Hart / Hart Brands
Design: Taymara Sanchez, Noah Atkinson, David Fung
Production: Jean Paul Tümmler
Account & Copy: Elizabeth Abbey
Renders: Jasper van Doorn
