Plezi Hydration

Plezi Hydration is a better-for-you sports drink co-founded by Michelle Obama and Stephen Curry.

Colorado-based Hart Brands did the rebrand and packaging design.

I created the stills and motion for the press release. The rebrand shifts the brand’s positioning from family-first to a better-for-you sports drink. For these visuals, we embraced a basketball-forward art direction: a team huddle of bottles, a duffel bag filled with ice and a bottle dunked into a hoop, matching the energy of the new design.