Simply Protein

Simply Protein is a plant-based snack brand whose bars are widely available across major Canadian retailers.

Ontario-based Public House Studio and The Round Agency did the strategy, brand and packaging design.

I visualized all 9 SKUs for the redesign’s press release. I kept the set-up as clear as the redesign: floating packs and table-top shots on a dark green background, with drop shadows and subtly glossy cardboard to put the artwork first.