Simply Protein

Simply Protein is a Canada-based CPG brand offering everyday protein bars. Following a rebrand by Public House Studio, the new visual system delivers clarity and shelf impact in a crowded category.

I created a series of campaign visuals to support the launch, translating the new packaging design into a tactile, contemporary visual language. The work contributed to the project being featured on The Dieline, acknowledging the strength of the packaging system and its execution.