De Koffiejongens

De Koffiejongens is a Dutch coffee capsule brand, sold at Albert Heijn, the country’s largest retailer.

Amsterdam-based Never Thought Studio did the packaging design.

I created the stills and motion for the studio’s case study. The visuals hero the color system. A clear sky-blue background and elevated pedestals complement the pink-forward design and lift it off the screen, while jungle plants bridge the consumer’s kitchen and the coffee’s origin.