Case study
United Identities
United Identities is at its core all about inclusivity and equality. The independent record label functions as a platform for creative artists to collaborate and express themselves. I have been collaborating with the brand since 2019, and have worked on the visual identity and various artwork for releases and events.
Strategy
The uniqueness of this project lies in the choice of a flexible and understated visual style. Instead of a strict brand style guide, this approach allows room for experimentation by other visual artists, fostering creativity and diversity.
Design
We decided to go for an abstract logo mark based on letterforms. This logo mark is the cornerstone of the visual identity. It sets the tone for the rest of the identity, where the slogan 'No Ego, All Equal' is kept in mind for artwork, merchandise and promotional materials.
Results
The collaboration has resulted in positive feedback and growing brand loyalty. United Identities has become a recognizable and respected brand within the music scene, confirming the value of our long-term collaboration.
The lack of a strict branding guide, creates a playful environment for collaborators
Design
Jasper van Doorn
Art Direction
Carista Eendragt
Photography event
Robin Keur
Illustration Modern Intimacy
Dewy Elsinga
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